About us

Pieter-Jan Hoogendijk



I coach and advise owner-entrepreneurs and IT decision makers in order to give their digital strategy & IT architecture strength & agility.

My main focus is on the Amsterdam and Utrecht regions in The Netherlands, and I work mainly with growing SMEs, corporates and tech startups.




With a background as manager in both consulting and IT roles, I changed my career path in 2016 and started my own label OneUp Vitamins. 

I have worked at large corporates througout Europe, helping them with IT challenges and implementations.